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Dummy Book

Dummy book PBLL
Our product.....
PICSEAT.id




INTRODUCTION


This book is a collection of student work because of classroom action research (PTK) activities. In the research, the researcher acted as a lecturer in English courses while the students acted as learning partners as well as being objects of observation of learning achievements.
The researcher used a cooperative learning strategy through the Publishing Entrepreneurial Approach Language Learning (Publipreneur-Based Language Learning-PBLL) as an elaboration result of development research output at Polimedia with the title "Competency-Based English Language Teaching Materials for the Specific Purpose of Publishing Entrepreneurial Education", Dissertation at State University Jakarta, 2016. The competency emphasis in this learning outcome is on reading and writing competency with reference to discussion of Test of English as a Foreign Language (TOEFL) questions with discussion subjects in the field of publishing.
This teaching material is used as a test object with the hope that input will be obtained to improve the model of teaching materials created because of research. Apart from that, this model trial was also carried out as an enrichment to see whether the PBLL model was effective for aviation vocational education purposes.
The assumption is that students' English language skills will improve by carrying out a steady and simultaneous guided learning process in the form of optimizing the use of basic language skills (reading, writing, listening, speaking) with the support of applied technical skills in the production competency-based learning process cycle "prewriting, drafting, revising, editing, publishing” and entrepreneurial competency “marketing, delivering”.
To provide evidence of learning outcomes, a data analysis process is then carried out as part of the classroom action research report.

Researcher/Lecturer





Dr. Zalzulifa, M.PdIntroduction

Introduction


The study of Designing English Materials for Photography Students is approached to the pragmatic experiential learning the researcher face in daily routine activities at PoliMedia. The teaching experience from first to fourth semester has accumulated into the researcher’s pragmatic findings that teaching English for Photography students should have a different treatment than teaching English for others. Teaching English for the Photography students should refer to the basic competencies of English language assessment in the activities of pre-writing, drafting, revising, editing, and publishing. Here are several tips to the challenge of finding ways to increase learning and ensure comparable standards amongst groups without putting impossible burdens on themselves.

The Lecturer’s Role in this Course.
The chief role of anyone teaching English for the Photography Business Purposes is to facilitate the development of each student’s independent learning skills. This implies the creation environment in which students can acquire the motivation and confidence to direct their own educational growth with increasing success. Hence, the qualities which participants and observers have associated with effective teaching of this course are the same as those reported in the general literature on good teaching, namely:
An infectious enthusiasm; a positive, open and caring attitude toward students.
An ability to provide appropriate amount of guidance, feedback and chance to use what has been taught.
A reputation for fairness.


Successful teaching of the course thus calls not only for thorough preparation, but also for flexibility, creativity, and a range of interpersonal skills. Students’ response is usually such as, however, that lecturers think their time and effort well-rewarded and many report an improvement in their own learning as well as teaching skills.









CONTENCT



Introduction
Part I BUSSINES COMPANY


Part II STORYLINE


Part III POWER POINT


Part IV MID TEST

PROPOSAL PHOTOGRAPHY BUSINNES PLAN “PICSEAT.ID”



Corresponding Author : Dr Zalzulifa, M.pd


Arranged By :

Raichan Fajar Fadhilah (2391471067)
Rizki Khairullah(23914710)
Mario Revaldo Hasian (23914710)





i


TABLE OF CONTENTS
Cover i
Table Of Contents ii
Foreword iii
Bacground 1
Industry Overview 1
Executive Summary 2
Products and Services 2
Vision and Mission 2
Product Logo Philosophy 3
SWOT Analysis 3
Our Target Market 4
Our Competitive Advantage 4
Price Tag 5
Sustainability and Expansion Strategy 6
Business Letter 7
The Business Model Canvas 8
Memo 9






















ii

FOREWORD

Praise and gratitude for the presence of god almighty, who has provided pleasure, so that we can complete this final project on time. We also thank Mr.Zalzulifa, M. pd. Who was given the task of making a company proposal. Every human being lives not only alone, support from friends comes in various forms.

We made this paper assignment to fulfil our english specifics and purpose about PPBL task. We compiled this paper maximally and received assitance from various parties so as to facilitate the production of this paper. Therefore we would like to express our gratitude to all those who have contributed to this paper.
































Jakarta, 08 April 2024
iii

BACKGORUND

PICSEAT.id is one of the companies engaged in photography that prioritises experimentation and creativity in photographing a food product..

INDUSTRY OVERVIEW

The PICSEAT food product photo industry is a niche market that specializes in capturing high- quality images of food products. These images are often used by businesses in the food and beverage industry to showcase their products on social media platforms, websites, and other marketing materials.

EXECUTIVE SUMMARY

  PICSEAT Food Product Photos offers a range of services to help businesses showcase their food products in the best possible light. The company provides high-quality images that are often used on social media platforms, websites, and other marketing materials. The industry is driven by the need for aesthetically pleasing and high-quality images that can help businesses stand out in a crowded market.

The process of creating these images involves several steps, such as selecting the best ingredients, food styling, and photography. The images are then edited to enhance their appeal and to ensure that they accurately represent the products. PICSEAT Food Product Photos also offers tips and tricks for taking creative food photos, which can be useful for businesses that want to create their own images.





















1


PRODUCT AND SERVICES

PICSEAT provides all food product photos consisting of bronze, silver, gold service categories.





VISSION AND MISSION


Vision : Creating appetizing food images to boost sales for clients in the food industry. Partnering with restaurants and food brands for high-quality photography to enhance brand image. Delivering visually captivating food photos for a mesmerizing experience.




Mission :

Produce high-quality food photos, promote diversity in the food industry, and commit to the development of food photography.

PRODUCT LOGO PHILOSOPHY



The spoon and fork symbolise the genre of food photography. The diaphragm symbolises photography.
PICSEAT.id comes from the word picture and eating which is the concept and mission of our company serving in the food product photography industry.








2


SWOT ANALYSIS

STRENGHT : PicSeat Food Product Photos have a reputation for producing high-quality images that accurately represent the products.
WEAKNESS : The food photography market may be highly competitive, making it difficult to stand out.
OPPORTUNITY : PicSeat Food Product Photos could explore opportunities to expand their services to new markets or industries.
THREATS : Rapid technological changes could make it difficult for PicSeat Food Product Photos to keep up with the latest trends and tools.

OUR TARGET MARKET

Based on the information from the provided sources, the target market for PicSeat Food Product Photos includes high-end restaurants, luxury food brands, magazines and websites with a large audience, advertising agencies, and cookbook publishers. These clients typically have larger budgets and are willing to pay premium prices for professional food photography services.

OUR COMPETITIVE ADVANTAGE

Our competitive advantage in the food photography market is to produce high-quality images and our team has the expertise and equipment to produce high-quality images that accurately represent food products. We understand the importance of lighting, composition and post production editing to create visually appealing and appetizing images.
















3

PRICE-TAG
We offer several food product photo service packages that can be customized to suit your needs. Bronze Package: Shooting for multiple menus with basic editing.
Silver Package: Shoot for one complete menu with professional editing. Gold Package: Special concept shoot

SUSTAINABILITY AND EXPANSION STRATEGY

Expanding our market reach is an important step to increase Picseat's business opportunities. We have to find ways to expand our market, such as developing a network of contacts and taking opportunities in overseas markets.

Building a good team is an important step to improve image quality and guarantee Picseat's business opportunities. We must have a team that works harmoniously and has sufficient proficiency in food photography.




























4

BUSINESS LETTER

PICSEAT.ID
3rd Mulia raya, South Jakarta, Indonesia
Phone +62821-8063-7144


To
Dr Zalzulifa, M.Pd
Politeknik Negeri Media Kreatif Jakarta's Lecturer
JI. Srengseng Sawah Raya No. 17, RT.8/RW.3, Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12630

Dear Mr. Zalzulifa
Thank you very much for taking the time to meet me Raichan Fajar as founder of the Picseat.Id
I would like to discuss about our services in commercial photography (products), and Food photography. As we will discuss this time, our services will provide and produce quality services that you can rely on and trust.
Therefore I really hope you can take the time to meet in person and discuss directly with our team, so that we can provide good and high-quality services to your company.

Respectfully,
Raichan
Raichan Fajar
Founder









5



Designed for:
Designed by:
Date:
Version:

Business Model Canvas
Dr. Zalzulifa M.pd

Rizki khairullah

08 April 2024

-







Key Partners Jakarta Creative Media State Polytechnic
Key Activities Photo Product Photo Potrait Documentary





Key Resources Photographer Designers and Editors Shooting location
Value Propositions Offers a lot about photography that you need. Has a fast response to maximize good service to customers with quite friendly prices
Customer Relations Giving membership Engagement increase offer email offering Provide reward programs


Channels Instagram WhatsApp TikTok Website browser
hCustomer Segments People who are looking for modeling photography services, product photography, potrait photography

Cost Structure
Location fees Tools Photographer Staff Transport Electricity
Revenue Streams
Photography services Designer
Editor

















6

MEMO


To : Dr. Zalzaulifa, M.Pd. 

From :
Picseat.id
Studios Date :
19 Febuary 2024



Dear Mr.Zalzulifa thank you for trusting us in our service for your company's commercial product. I hope you will trust and use our service once again in the future, we will for our next collaboration thank you.
My sincere congratulation to all of you!



























7
ENGLISH FOR SPECIFIC PURPOSES (ESP)
VOCATIONAL LEARNERS IN ENTERPRENEURSHIP

Script Writer : Raichan Fajar Fadhilah 
Team :
Mario Revaldo Hasian
Rizki Khairullah
Duration : 5 Minute 
Form of delivering : Teaching Material 
Resources : Power Point By Dr. Zalzulifa, M.pd 
Subject : Creative food photography
Competencies : Explain English for Photography Blog 
Key Indicators : Explain what PICSEAT.ID is and also what a Commercial photo of the product. 
Skills: Learn how to introduce and help MSME products to the public.
Video Content : 
Opening 
Introduction [ Brand Name , Logo Philosophy , Baground ]
Discussion [ Objective ]
Vision and Mission
Personalia [ Our Team ] 
Product and Service
Price List 
Time Frame
Contact Information
Closing 
Synopsis / Description
Students will understand how to create a company profile, and also the target audience who is interested in using its services.
Cut (Slide)
Story Line (Alur Cerita)
Aset Visual (Gambar)
Narasi (Voice Over) dan Musik Ilustrasi
Perkiraan Durasi

1
Opening Title 
Teks : Explain English for Photography Blog
Speaking Text : Assalamuallaikum warahmatullahi wabarakatuh, good afternoon...
Hello everyone!
First of all, let's introduce us from the seventh English group, I am Raichan Fajar Fadhilah, and my friends, Mario Revaldo Hasian, and Rizki Khairullah.
30 seconds



Gambar :
Text power point  



2.
Introduction 
The existence of PICSEAT.id
Team
PICSEAT.id is one of the companies engaged in photography that prioritises experimentation and creativity in photographing a food product.
30 second 

3. 
Discussion about logo 
Teks (Instruction) :
Logo philosophy 
SPEAKING TEXT : 
The spoon and fork symbolise the genre of food photography.
The diaphragm symbolises photography.
PICSEAT.id comes from the word picture and eating which is the concept and mission of our company serving in the food product photography industry.
30 seconds 



Gambar :




4. 
Vision and mission
Teks :
Vision and Mission 
Speaking Text : 
Visi : 
Creating appetizing food images to boost sales for clients in the food industry. Partnering with restaurants and food brands for high-quality photography to enhance brand image. Delivering visually captivating food photos for a mesmerizing experience.

Misi :
Produce high-quality food photos, promote diversity in the food industry, and commit to the development of food photography.

 
10 seconds 



Gambar : 
Text power point 



5.
Our team 
Teks : 
Team PICSEAT.id 
Speaking Text : 

20 seconds 

6. 
Product and Service 
Teks : 
Food product photos
Speaking Text : 
All food products
service categories are bronze, silver, gold
20 seconds 

7. 
Price list 
Teks : 
some of the prices of the services mentioned 
Speaking Text :
450.000 Bronze
1.000.00 Silver
1.950.000 Gold
30 seconds 

8.
Time frame 
Teks :
Time Frame 
Speaking Text : 
Time Frame 
20 seconds 

9.
Contact information
Teks : 
Contact us 
Speaking Text : 
Phone : 082180637144
Instagram : @picseat.id


10.
Closing 
Teks : 
Closing 
Speaking Text :



   





























KELOMPOK 7











BACKGROUND



BACKGROUND
Team PICSEAT.id is one of the companies engagein photography that prioritises experimentation and creativity in photographing a food product.


LOGO PHILOSOPHY










The spoon and fork symbolise the genre of food photography.

The diaphragm symbolises photography.
PICSEAT.id comes from the word picture and eating which is the concept and mission of our company serving in the food

VISION




Partnering with restaurants and food brands for high- quality photography to enhance brand image

MISSION


PRODUCT
AND SERVICE

PRICE LIST




CONTACT US
+62821-8063-7144
3rd Mulia raya, South Jakarta, Indonesia
@PICSEAT.ID


Kementerian Riset Teknologi Dan Pendidikan Tinggi
POLITEKNIK NEGERI MEDIA KEATIF
PROGRAM STUDI FOTOGRAFI



UJIAN TENGAH SEMESTER (UTS) GENAP TAHUN AKADEMIK 2023/2024








(A)











:
Senin, 22 April 2024




Name : Rizki Khairullah Study Program. : Photography Project Title  : Picseat.Id

Mid-Term Test:
Please Explain Briefly about your understanding on Publipreneur Based Language Learning (PBLL) for Photography Business.
How can PBLL Influence and improve your reading skill? Give example
How can PBLL Influence and improve your writing skill? Give example
How can PBLL. Influence and improve your listening skill? Give example
How can PBLL Influence and improve your speaking skill? Give example

Answer
Publipreneur Based Language Learning (PBLL) for Photography Business is a learning strategy that focuses on developing the oral and written communication skills of individuals in the photography industry. It is designed to guide learners in using these skills for business purposes, such as marketing, client communication, and project management. The PBLL approach emphasizes the importance of reading, writing, listening, and speaking skills, which are essential for success in the photography business.

PBLL can influence and improve reading skills by providing learners with authentic and relevant reading materials that are directly related to their photography business. This approach encourages learners to read extensively and critically, as they need to understand various aspects of the photography industry, such as marketing, client communication, and project management. By reading and analyzing these materials, learners can develop their reading comprehension, vocabulary, and critical thinking skills.

PBLL can influence and improve writing skills by providing learners with authentic and relevant writing tasks that are directly related to their photography business. This approach encourages learners to write extensively and critically, as they need to communicate effectively with clients, colleagues, and other stakeholders in their photography business. By writing and analyzing these materials, learners can develop their writing skills, including grammar, vocabulary, and critical thinking.

PBLL can influence and improve listening skills by providing learners with authentic and relevant listening tasks that are directly related to their photography business. This approach encourages learners to listen extensively and critically, as they need to understand various aspects of the photography industry, such as marketing, client communication, and project management. By listening and analyzing these materials, learners can develop their listening skills, including comprehension, vocabulary, and critical thinking.

5. PBLL can influence and improve speaking skills by providing learners with authentic and relevant speaking tasks that are directly related to their photography business. This approach encourages learners to speak extensively and critically, as they need to communicate effectively with clients, colleagues, and other stakeholders in their photography business. By speaking and analyzing these materials, learners can develop their speaking skills, including pronunciation, fluency, and critical thinking.


Please edit the storyline and video youtobe or your learning partnership by using editing symbol on Practical Simulation Sheet Publipreneur Based Language Learning (PBLL- Editing) as attached.
Please give verbal verification about project you edit
Please explain about editorial judgment on the project you edit

Practical Simulation Sheet Publipreneur Based Language Learning
(PBLL-Editing)

The Learning Portfolios must be collected as follows:
The Original Group Work of PPT (Power Point)
Approval used of Editorial Symbols in Pair’s Group
Neatly typed of revised edition
Printed Edition of Class Work Dummy
Individual Voice of Recording in youtube channel for possibility of getting A Grade

LEARNING TREATMENT

No
PBLL-
Approach
Meeting
Portfolios
Learning Output
Learning Outcome

01
Prewriting


Intend to be Self-Publishers


02
Drafting
1-8
PPT Group,



03
Revising
(UTS)
Mid-Test



04
Editing



English for

05
Publishing

9-16 (UAS
Book Dummy (PPT Group, Final-Test)
Individual Voice in
Digital Publishing Member of FPBEI
Special Purposes


06

Marketing












07
Delivering

Video




EDITOIRAL SKILL IN ENGLISH PUBLIPRENEUR-BASED LANGUAGE LEARNING
(PBLL-Editing)
IUNSTRUCTIONS

Use the red ink pen to mark your editorial findings
Write the name of manuscript’s writer within the box
Write your name as an editor within the editor’s box
Write the title of manuscript
Treat the draft as an accepted manuscript to the Editorial Department.
Edit the manuscript by using the editorial signs
Put the number of your editorial findings (mechanical, substantive, pictorial) within the box right-side
Write your verbal verification either suggestion, comment, or input for the manuscript’s
improvement.
Give your editorial judgment about manuscript from the perspective of prewriting, drafting, revising, editing, publishing, marketing, delivering)
Good Luck.. be your best.

Students’ Identity
Writer


Moga Delfandy Nabila Najwalia
Rizki Khairullah


Seftiar Bintang Sinara




Title of Manuscript

YUMMY’COOK

C=Competence : NC= Non Competence

No

umber


C

A
Mechanical Editing

C = Competence
v


01
Types

C = Competence
v


02
Words

C = Competence
v


03
Phrase

C = Competence
v


04
Clause

C = Competence
v


05
Punctuations

C = Competence
v


06
Comma

C = Competence
v


07
Colon

C = Competence
v


08
Semi Colon

C = Competence
v


09
Preposition

C = Competence
v



10 Dictions

Substantive Editing

Content Accuracy

Language Consistency

Message Originality

Reader’s Interest

Coherence

Pictorial Editing

Harmony

Balancing

White Space

Color
C = Competence v

C = Competence v

C = Competence v

C = Competence v

C = Competence v

C = Competence v

C = Competence v

C = Competence v

C = Competence v

C = Competence v

C = Competence v

C = Competence v


Verbal Verification:




To give verbal verification about a storyline food company, YUMMY’COOK, using PBLL (Publipreneur Based Language Learning), learners would need to focus on developing their oral communication skills. PBLL is a learning strategy designed to guide learners in using their oral and written communication for business purposes in various industries, including foodies.



Editorial Judgment
The storyline "Yummy Cook" presents a complex narrative that involves both the culinary world and personal relationships. The editorial judgment for this storyline would depend on the specific aspects of the story that are being evaluated. If the focus is on the culinary aspects, the editorial judgment would consider factors such as the authenticity of the recipes, the creativity of the dishes, and the overall presentation of the cooking process. If the focus is on the personal relationships, the editorial judgment would consider factors such as the characters' development, the believability of their interactions, and the emotional resonance of the story.In the context of the search results provided, the editorial judgment for "Yummy Cook" could be influenced by the discussions on the backlash against Ree Drummond's cooking style and the use of convenience items. Critics argue that Drummond's

recipes are not indicative of a real pioneer woman and that her fame and fortune are undeserved due to the simplicity of her recipes. However, Drummond's agency in marketing her hyper-reality that evokes desired qualities associated with tradition and "hominess" could be seen as a valid approach to appeal to her audience, who want to make their own but are happy to buy the hyper-reality offered by the creative marketer1.Another aspect to consider in the editorial judgment for "Yummy Cook" is the portrayal of food in women's magazines and how it positions women in relation to food and cooking. Food advertising in women's magazines often implies that a woman's worth is tied to the food she prepares and the compliments she receives from her family. This could be seen as a valid critique of societal expectations or as a reflection of the reality many women face in their roles as homemakers and providers of meals for their families4.In summary, the editorial judgment for "Yummy Cook" would depend on the specific aspects of the story being evaluated, including the culinary aspects, the personal relationships, and the societal context in which the story is set.
Share





































Kementerian Riset Teknologi Dan Pendidikan Tinggi
POLITEKNIK NEGERI MEDIA KEATIF
PROGRAM STUDI  FOTOGRAFI


UJIAN TENGAH SEMESTER (UTS) GENAP 
TAHUN AKADEMIK 2023/2024

Mata Kuliah

Dosen
Bobot Kredit
Sifat Ujian
:
ESP for Photography
Dr. Zalzulifa, M.Pd.
3 SKS
Open References
Tingkat/
Semester/Kelas
:

2(A)


:

Hari/Tanggal

Waktu
Tahun Akademik
:

:
:
Senin, 22 April 2024
08.00 – 09.30 WIB
2022/2023

















Name            : Mario Revaldo Hasian
Study Program.   : Photography
Project Title : Picseat.Id

Mid-Term Test:
Please Explain Briefly about your understanding on Publipreneur Based 
Language Learning (PBLL) for Photography Business.
2. How can PBLL Influence and improve your reading skill? Give example
3. How can PBLL Influence and improve your writing skill? Give example
4. How can PBLL. Influence and improve your listening skill? Give example
5. How can PBLL Influence and improve your speaking skill? Give example

Answer
1. Publipreneur Based Language Learning (PBLL) for Photography Business is a learning strategy that focuses on developing the oral and written communication skills of individuals in the photography industry. It is designed to guide learners in using these skills for business purposes, such as marketing, client communication, and project management. The PBLL approach emphasizes the importance of reading, writing, listening, and speaking skills, which are essential for success in the photography business.

2. PBLL can influence and improve reading skills by providing learners with authentic and relevant reading materials that are directly related to their photography business. This approach encourages learners to read extensively and critically, as they need to understand various aspects of the photography industry, such as marketing, client communication, and project management. By reading and analyzing these materials, learners can develop their reading comprehension, vocabulary, and critical thinking skills.

3. PBLL can influence and improve writing skills by providing learners with authentic and relevant writing tasks that are directly related to their photography business. This approach encourages learners to write extensively and critically, as they need to communicate effectively with clients, colleagues, and other stakeholders in their photography business. By writing and analyzing these materials, learners can develop their writing skills, including grammar, vocabulary, and critical thinking.

4. PBLL can influence and improve listening skills by providing learners with authentic and relevant listening tasks that are directly related to their photography business. This approach encourages learners to listen extensively and critically, as they need to understand various aspects of the photography industry, such as marketing, client communication, and project management. By listening and analyzing these materials, learners can develop their listening skills, including comprehension, vocabulary, and critical thinking.

5. 5. PBLL can influence and improve speaking skills by providing learners with authentic and relevant speaking tasks that are directly related to their photography business. This approach encourages learners to speak extensively and critically, as they need to communicate effectively with clients, colleagues, and other stakeholders in their photography business. By speaking and analyzing these materials, learners can develop their speaking skills, including pronunciation, fluency, and critical thinking.


Please edit the storyline and video youtobe or your learning partnership by using editing symbol on Practical Simulation Sheet Publipreneur Based Language Learning (PBLL-Editing) as attached.
1. Please give verbal verification about project you edit
2. Please explain about editorial judgment on the project you edit


Practical Simulation Sheet 
 Publipreneur Based Language Learning 
(PBLL-Editing)


The Learning Portfolios must be collected as follows:
The Original Group Work of PPT (Power Point)
Approval used of Editorial Symbols in Pair’s Group
Neatly typed of revised edition
Printed Edition of Class Work Dummy 
Individual Voice of Recording in youtube channel for possibility of getting A Grade

LEARNING TREATMENT 

No
PBLL-Approach
Meeting
Portfolios
Learning
Output
Learning
Outcome

01
Prewriting
1-8
(UTS)
PPT Group, 
Mid-Test
Intend to be
Self-Publishers

English for
Special Purposes

02
Drafting





03
Revising





04
Editing





05
Publishing
9-16
(UAS
Book Dummy 
(PPT Group, 
Final-Test)
Individual Voice in Video

Digital Publishing Member of  FPBEI




06

Marketing






07

Delivering








EDITOIRAL SKILL IN ENGLISH
PUBLIPRENEUR-BASED LANGUAGE LEARNING 
(PBLL-Editing)
IUNSTRUCTIONS

Use the red ink pen to mark your editorial findings
Write the name of manuscript’s writer within the box
Write your name as an editor within the editor’s box
Write the title of manuscript
Treat the draft as an accepted manuscript to the Editorial Department.
Edit the manuscript by using the editorial signs
Put  the number of your editorial findings (mechanical, substantive, pictorial)  within the box right-side
Write your verbal verification either suggestion, comment, or input  for the manuscript’s improvement.
Give your editorial judgment  about manuscript from the perspective of prewriting, drafting, revising, editing, publishing, marketing, delivering)
Good Luck.. be your best.

Students’ Identity 
Writer
Editor

Moga Delfandy
Nabila Najwalia
Rizki Khairullah
Rizki Khairullah

Seftiar Bintang Sinara



Title of Manuscript
YUMMY’COOK

C=Competence :  NC= Non Competence

No

Number

C
NC

A
Mechanical Editing

C = Competence
v


01
Types

C = Competence
v


02
Words

C = Competence
v


03
Phrase

C = Competence
v


04
Clause

C = Competence
v


05
Punctuations 

C = Competence
v


06
Comma

C = Competence
v


07
Colon

C = Competence
v


08
Semi Colon

C = Competence
v


09
Preposition

C = Competence
v


10
Dictions

C = Competence
v


B
Substantive Editing

C = Competence
v


01
Content Accuracy

C = Competence
v


02
Language Consistency

C = Competence
v


03
Message Originality

C = Competence
v


04
Reader’s Interest

C = Competence
v


05
Coherence

C = Competence
v


C
Pictorial Editing

C = Competence
v


01
Harmony

C = Competence
v


02
Balancing

C = Competence
v


03
White Space

C = Competence
v


04
Color

C = Competence
v


Verbal Verification:




To give verbal verification about a storyline food company, YUMMY’COOK, using PBLL (Publipreneur Based Language Learning), learners would need to focus on developing their oral communication skills. PBLL is a learning strategy designed to guide learners in using their oral and written communication for business purposes in various industries, including foodies.




Editorial Judgment 
The storyline "Yummy Cook" presents a complex narrative that involves both the culinary world and personal relationships. The editorial judgment for this storyline would depend on the specific aspects of the story that are being evaluated. If the focus is on the culinary aspects, the editorial judgment would consider factors such as the authenticity of the recipes, the creativity of the dishes, and the overall presentation of the cooking process. If the focus is on the personal relationships, the editorial judgment would consider factors such as the characters' development, the believability of their interactions, and the emotional resonance of the story.In the context of the search results provided, the editorial judgment for "Yummy Cook" could be influenced by the discussions on the backlash against Ree Drummond's cooking style and the use of convenience items. Critics argue that Drummond's recipes are not indicative of a real pioneer woman and that her fame and fortune are undeserved due to the simplicity of her recipes. However, Drummond's agency in marketing her hyper-reality that evokes desired qualities associated with tradition and "hominess" could be seen as a valid approach to appeal to her audience, who want to make their own but are happy to buy the hyper-reality offered by the creative marketer1.Another aspect to consider in the editorial judgment for "Yummy Cook" is the portrayal of food in women's magazines and how it positions women in relation to food and cooking. Food advertising in women's magazines often implies that a woman's worth is tied to the food she prepares and the compliments she receives from her family. This could be seen as a valid critique of societal expectations or as a reflection of the reality many women face in their roles as homemakers and providers of meals for their families4.In summary, the editorial judgment for "Yummy Cook" would depend on the specific aspects of the story being evaluated, including the culinary aspects, the personal relationships, and the societal context in which the story is set.
Share
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Kementerian Riset Teknologi Dan Pendidikan Tinggi
POLITEKNIK NEGERI MEDIA KEATIF
PROGRAM STUDI  FOTOGRAFI


UJIAN TENGAH SEMESTER (UTS) GENAP 
TAHUN AKADEMIK 2023/2024

Mata Kuliah

Dosen
Bobot Kredit
Sifat Ujian
:
ESP for Photography
Dr. Zalzulifa, M.Pd.
3 SKS
Open References
Tingkat/
Semester/Kelas
:

2(A)


:

Hari/Tanggal

Waktu
Tahun Akademik
:

:
:
Senin, 22 April 2024
08.00 – 09.30 WIB
2022/2023

















Name            : Raichan Fajar Fadhilah
Study Program.   : Photography
Project Title : Picseat.Id

Mid-Term Test:
Please Explain Briefly about your understanding on Publipreneur Based 
Language Learning (PBLL) for Photography Business.
2. How can PBLL Influence and improve your reading skill? Give example
3. How can PBLL Influence and improve your writing skill? Give example
4. How can PBLL. Influence and improve your listening skill? Give example
5. How can PBLL Influence and improve your speaking skill? Give example

Answer
1. Publipreneur Based Language Learning (PBLL) for Photography Business is a learning strategy that focuses on developing the oral and written communication skills of individuals in the photography industry. It is designed to guide learners in using these skills for business purposes, such as marketing, client communication, and project management. The PBLL approach emphasizes the importance of reading, writing, listening, and speaking skills, which are essential for success in the photography business.

2. PBLL can influence and improve reading skills by providing learners with authentic and relevant reading materials that are directly related to their photography business. This approach encourages learners to read extensively and critically, as they need to understand various aspects of the photography industry, such as marketing, client communication, and project management. By reading and analyzing these materials, learners can develop their reading comprehension, vocabulary, and critical thinking skills.

3. PBLL can influence and improve writing skills by providing learners with authentic and relevant writing tasks that are directly related to their photography business. This approach encourages learners to write extensively and critically, as they need to communicate effectively with clients, colleagues, and other stakeholders in their photography business. By writing and analyzing these materials, learners can develop their writing skills, including grammar, vocabulary, and critical thinking.

4. PBLL can influence and improve listening skills by providing learners with authentic and relevant listening tasks that are directly related to their photography business. This approach encourages learners to listen extensively and critically, as they need to understand various aspects of the photography industry, such as marketing, client communication, and project management. By listening and analyzing these materials, learners can develop their listening skills, including comprehension, vocabulary, and critical thinking.

5. 5. PBLL can influence and improve speaking skills by providing learners with authentic and relevant speaking tasks that are directly related to their photography business. This approach encourages learners to speak extensively and critically, as they need to communicate effectively with clients, colleagues, and other stakeholders in their photography business. By speaking and analyzing these materials, learners can develop their speaking skills, including pronunciation, fluency, and critical thinking.


Please edit the storyline and video youtobe or your learning partnership by using editing symbol on Practical Simulation Sheet Publipreneur Based Language Learning (PBLL-Editing) as attached.
1. Please give verbal verification about project you edit
2. Please explain about editorial judgment on the project you edit


Practical Simulation Sheet 
 Publipreneur Based Language Learning 
(PBLL-Editing)


The Learning Portfolios must be collected as follows:
The Original Group Work of PPT (Power Point)
Approval used of Editorial Symbols in Pair’s Group
Neatly typed of revised edition
Printed Edition of Class Work Dummy 
Individual Voice of Recording in youtube channel for possibility of getting A Grade

LEARNING TREATMENT 

No
PBLL-Approach
Meeting
Portfolios
Learning
Output
Learning
Outcome

01
Prewriting
1-8
(UTS)
PPT Group, 
Mid-Test
Intend to be
Self-Publishers

English for
Special Purposes

02
Drafting





03
Revising





04
Editing





05
Publishing
9-16
(UAS
Book Dummy 
(PPT Group, 
Final-Test)
Individual Voice in Video

Digital Publishing Member of  FPBEI




06

Marketing






07

Delivering








EDITOIRAL SKILL IN ENGLISH
PUBLIPRENEUR-BASED LANGUAGE LEARNING 
(PBLL-Editing)
IUNSTRUCTIONS

Use the red ink pen to mark your editorial findings
Write the name of manuscript’s writer within the box
Write your name as an editor within the editor’s box
Write the title of manuscript
Treat the draft as an accepted manuscript to the Editorial Department.
Edit the manuscript by using the editorial signs
Put  the number of your editorial findings (mechanical, substantive, pictorial)  within the box right-side
Write your verbal verification either suggestion, comment, or input  for the manuscript’s improvement.
Give your editorial judgment  about manuscript from the perspective of prewriting, drafting, revising, editing, publishing, marketing, delivering)
Good Luck.. be your best.

Students’ Identity 
Writer
Editor

Moga Delfandy
Nabila Najwalia
Rizki Khairullah
Rizki Khairullah

Seftiar Bintang Sinara



Title of Manuscript
YUMMY’COOK

C=Competence :  NC= Non Competence

No

Number

C
NC

A
Mechanical Editing

C = Competence
v


01
Types

C = Competence
v


02
Words

C = Competence
v


03
Phrase

C = Competence
v


04
Clause

C = Competence
v


05
Punctuations 

C = Competence
v


06
Comma

C = Competence
v


07
Colon

C = Competence
v


08
Semi Colon

C = Competence
v


09
Preposition

C = Competence
v


10
Dictions

C = Competence
v


B
Substantive Editing

C = Competence
v


01
Content Accuracy

C = Competence
v


02
Language Consistency

C = Competence
v


03
Message Originality

C = Competence
v


04
Reader’s Interest

C = Competence
v


05
Coherence

C = Competence
v


C
Pictorial Editing

C = Competence
v


01
Harmony

C = Competence
v


02
Balancing

C = Competence
v


03
White Space

C = Competence
v


04
Color

C = Competence
v


Verbal Verification:




To give verbal verification about a storyline food company, YUMMY’COOK, using PBLL (Publipreneur Based Language Learning), learners would need to focus on developing their oral communication skills. PBLL is a learning strategy designed to guide learners in using their oral and written communication for business purposes in various industries, including foodies.




Editorial Judgment 
The storyline "Yummy Cook" presents a complex narrative that involves both the culinary world and personal relationships. The editorial judgment for this storyline would depend on the specific aspects of the story that are being evaluated. If the focus is on the culinary aspects, the editorial judgment would consider factors such as the authenticity of the recipes, the creativity of the dishes, and the overall presentation of the cooking process. If the focus is on the personal relationships, the editorial judgment would consider factors such as the characters' development, the believability of their interactions, and the emotional resonance of the story.In the context of the search results provided, the editorial judgment for "Yummy Cook" could be influenced by the discussions on the backlash against Ree Drummond's cooking style and the use of convenience items. Critics argue that Drummond's recipes are not indicative of a real pioneer woman and that her fame and fortune are undeserved due to the simplicity of her recipes. However, Drummond's agency in marketing her hyper-reality that evokes desired qualities associated with tradition and "hominess" could be seen as a valid approach to appeal to her audience, who want to make their own but are happy to buy the hyper-reality offered by the creative marketer1.Another aspect to consider in the editorial judgment for "Yummy Cook" is the portrayal of food in women's magazines and how it positions women in relation to food and cooking. Food advertising in women's magazines often implies that a woman's worth is tied to the food she prepares and the compliments she receives from her family. This could be seen as a valid critique of societal expectations or as a reflection of the reality many women face in their roles as homemakers and providers of meals for their families4.In summary, the editorial judgment for "Yummy Cook" would depend on the specific aspects of the story being evaluated, including the culinary aspects, the personal relationships, and the societal context in which the story is set.
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Introduction

 • Name: Raichan Fajar Fadhilah. • Place/Date of Birth: Bekasi, April 28 2003. • Education: I am from SMKN 58 Jakarta. • Address: Jl. Bantar Jati RT007/02 No.21. • Hobbies: My hobbies are photography and listening to music. • Family: I am the first child of 3 siblings. • Reason for studying Photography: Because I want to learn more about Photography. • Hope after graduating from Polimedia: I want to have a personal  photography studio and have a business in the field of photography.

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